Best Practices for On Page SEO You Need to Follow

By Inglis Dean on Mon, February 06, 2017

Google is becoming smarter and the search results and the criteria are changing, so are the results that you receive after writing a specific query in your search bar. Now, you also get the results from your search that are not directly related or identical to the words that you have entered in the search bar, but they are relevant to what you are looking and the meta descriptions does not show exactly the same words as you have entered in the Google search bar. There are many websites out there and how you make your presence notice is what counts at the moment. Google has switched a few old things with new and it has taken care of few things and have entirely eliminated a few things from the search like it always has to make the experience of Google search better so you have be sure that you are updated with the current settings and you know the right places to strike in order to stay on the top and appear on the first page if not stay on the top. Google changes its policies and is very active about it, the reason for that is, Google wants the people to not have the hassle to go through trashy websites and spam. To ensure that Google is delivering the best results, it changes the on page rules quite often so what Google was 5 years back, it looks completely different from that today. So staying updated is the key for successful SEO practices. Google now uses raking algorithms plus the content of the page and its semantic importance and you should be smarter than that to keep ahead of it.

So according to whatever we have learned so far, ‘on page SEO’ is the constant struggle to gain relevant visitors or traffic on your page through optimizing individual web pages which can be done through both HTML and the content of the page. When you are making a page, you have to consider everything, the content and the HTML of the page as when it all is added together, it improves your rankings in the results of a search engine. Google is smarter now and it does not just go for the words in the content but when a search is entered, it considers all the factors and the relevance of your page. So when you are making a page, you have to consider the relevance of your page because that is what is important now. Relevance is one of the major factors of optimization now. Now, these things are not at all a problem, you just have to work harder on making the user’s experience better on your page. You get as short as 8 seconds to get in a user’s head and impress him enough to make him stay on your page and interact with your website. If you win them in the 8 seconds and they stay longer than that and start looking at the page and interact then the longer they stay the better for your website.

To give the traffic a better experience on your page these categories and strategies will help you to boost your traffic and rise in search results, which is your goal.

-    Meta Tags:  Your most important aspect of SEO efforts is the implementation of the Meta tags. Of course some tags are not as useful as they used to be, some however are very important and if used properly can improve the oncoming traffic and increase the good experience. Now, these tags are used to give relevant information about your page to the search engines. In order to gain higher rankings it has a lot to do with the user’s experience and satisfaction. If your target is to increase your click through rate, custom tags will work just fine.

-    Title Tags: so we know what tags are but the title tag specifically is the title of your page. It is the title tag that appears at the top of your page, at the top of each page in the browser and in search results whether paid or organic. Your title tag should only use the suggested word limit to appear properly in the search result, on the page and on the tabs on the top of your web browser. While we used the keywords in the title as it is still recommended, Google is coming up with new policies where relevance matters and semantics matter in the results.

-    The Meta Description: the meta description of your page is what the traffic sees in the search result after the title of your page, although they don’t read it thoroughly but they do in order to find the best answer to their search result. Google has increased the word limit for the meta description back in 2016 for the desktop and mobile version both to give readers a better idea before opening the link of your webpage. What you must do in the meta description is, add some keywords if they apply and not appear forcefully written, add your brand name and underline what content they will find on your page. Make the description count and make it enough welcoming that the user wants to visit the page if it is relevant to their search.

-    SEO Factors: The title of your page which obviously should have the keyword should match the content that follows after. Do not avoid h1 headings and do not repeat h1 headings as it confuses Google. Headings support the structure of the page so make sure yours does too. The relevance here, of the heading with the content is very important. As the user is coming to read the page because they found the words in the heading that were relevant to the search, they must find the same relevance in your content. This ensures a good and satisfied page visitor for your website.

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